March 27, 2014
Oliver Wyman Health Innovation Center | Charlotte Rowe, Editor

Our colleagues at the Oliver Wyman Health Innovation Center (OWHIC) pay special attention to the consumer side of healthcare. We asked them which recent developments struck them as significant. Greg Berger of OWHIC came back with two that show how companies are developing new ways to speak directly to consumers. Here’s what he had to say:

Read the article here.


Welltok moves to be a bigger player in mobile health with Mindbloom acquisition

March 21, 2014
VentureBeat | Christina Farr

Investment in mobile health is booming, and so are the exit opportunities in this ”mhealth” sector.

Earlier this week, the Seattle-based startup Mindbloom, which develops healthy-living mobile applications, was bought by Denver’s fast-growing health-tech company Welltok.

Read the article here.

Top 25 Best Examples of Gamification in Business

March 24, 2014
Clickipedia | Robert Stanely

Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof, and encourage customer loyalty, among other benefits. With a variety of techniques – some easy to implement, some requiring advanced planning, coding, or technical expertise – any business can use gamification to get better results, no matter what your goals.

Read the article here.

Welltok acquires wellness app maker Mindbloom

March 20, 2013
MobiHealthNews |  Aditi Pai

Health management platform provider Welltok announced the acquisition of wellness app maker Mindbloom today. Welltok will incorporate Mindbloom into its CafeWell Health Optimization Platform. Financial details of the transaction were not released. Since its founding in 2008, Mindbloom has disclosed about $1.8 million in funding from Seattle-area angel investors.

Read the article here.


With Mindbloom acquisition, Welltok ramps up mobile health gaming content

March 20, 2013
MedCity News |  Stephanie Baum

The interest in gaming technology as a way to help consumers make better health and wellness decisions has led Welltok to acquire Seattle-based gaming developer Mindbloom for an undisclosed amount. The digital health company, which works with insurers to  provide content to guide and motivate their members to adopt healthy behaviors, will add Mindbloom’s mobile health gaming apps to its Café Well platform

Read the article here.

Mobile Health App Maker Mindbloom Acquired

March 20, 2013
GeekWire |  John Cook

Mindbloom, a Seattle maker of mobile apps designed to help people live healthier lives, has been acquired in a deal of undisclosed size by Denver-based Welltok.

Mindbloom’s 11 employees will be joining Welltok, which plans to use the acquisition as a base for expansion in Seattle. It will continue to operate Mindbloom’s apps, which include energy tracker Juice, personal challenge app Proof and life improvement app LifeGame.

Read the whole article here.


Mindbloom is Now Welltok!


About Mindbloom

Mindbloom Incorporated is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective.

About Welltok

Welltok, the pioneer in Social Health Management, provides an integrated platform for payers, health systems, ACOs and other population health managers to manage their health improvement programs. At the core of our success is CaféWell, our Health Optimization Platform, provides an engaging, rewarding way for consumers to take control of their physical, emotional and financial health.